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[SITUATION] · [QUIET] · [TECHNOLOGY]

2 clusters · 23 sources · 3 days · First seen · Last updated

Shift Up AI Music Video Controversy

Overview

Shift Up, the South Korean studio behind the upcoming action game *Stellar Blade: Blood Rain*, released a promotional K‑pop‑style music video titled “Wanna be in LOVE” on July 31, 2026. The video, featuring the game’s protagonist Evie, was disclosed as being created entirely with generative AI, and the AI‑Labs logo appeared at the end.

Viewers quickly identified visual artefacts and low‑quality animation, labeling the result “AI slop” or “garbage.” The backlash spread across YouTube comments, Reddit threads and other platforms, with fans questioning the studio’s reliance on AI for marketing and fearing similar techniques might appear in the game itself.

By August 3, 2026, YouTube flagged the video as AI‑altered content. Shift Up’s CEO Hyung‑tae Kim defended the approach, saying AI is essential to compete with larger Chinese studios and will augment, not replace, workers. No release date has been announced; expectations suggest the game will not launch before 2027.

Entities

Wanna be in LOVE · Stellar Blade: Blood Rain · Shift Up · Evie · Stellar Blade

Timeline

  1. 14 days ago

    [TECHNOLOGY] 7 sources
    Shift Up faces fan backlash over AI-generated Stellar Blade video

    Shift Up’s AI‑generated K‑pop video for Stellar Blade: Blood Rain drew fan criticism for uncanny visuals, while CEO Hyung‑tae Kim defended AI as a competitive tool; the game’s launch is delayed to 2027 or later

  2. 17 days ago

    [TECHNOLOGY] 17 sources
    Shift Up AI Music Video for Stellar Blade: Blood Rain Draws Fan Backlash

    Shift Up’s AI‑generated “Wanna be in LOVE” music video for Stellar Blade: Blood Rain sparked widespread fan criticism over low quality and AI use, with CEO Kim Hyung‑tae defending the technology.

Sources

automaton-media.com · br.ign.com · consolecreatures.com · coolmagazin.com · dexerto.com · english.alsiasi.com · fragster.de · gamebusiness.jp · gamereactor.de · gamereactor.es · gamerfocus.co · gamezone.de · global-esports.news · gram.pl · hd-tecnologia.com · n-gamz.com · nordic.ign.com · pl.ign.com · play3.de · pt.ign.com · sea.ign.com · thegeek.games · tierragamer.com

This summary has been updated 1 time: see revision history