Shimamura Group expands retail presence with new pop-up stores

Shimamura Co., Ltd. is launching several temporary pop-up stores to increase brand awareness in both Thailand and Japan.

In Thailand, the company’s “SHIMA Park” brand will open a pop-up store at the Robinson Lifestyle Suvarnabhumi mall near Bangkok’s Suvarnabhumi International Airport. Scheduled to run from October 22, 2026, to January 20, 2027, the location will feature private and joint development brands, focusing on women’s and children’s apparel. This follows existing retail efforts in Bangkok and Pattaya, as well as the company’s online presence via Lazada, Shopee, and TikTok Shop.

In Japan, Shimamura and its baby/children’s brand, Birthday, will hold temporary pop-up locations at LaLaport Tachikawa Tachihi. The Birthday store is scheduled to operate from October 28 to November 3, 2026, followed by the Shimamura store from November 4 to November 8, 2026. Both locations will offer clothing and miscellaneous goods through cashless payment methods.