[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 4 sources · 5 days · First seen · Last updated

Shimamura Group retail expansion in Japan and Thailand

Overview

Shimamura Co., Ltd. is expanding its retail presence through the launch of several temporary pop-up stores in Japan and Thailand.

In Japan, the company and its baby/children’s brand, Birthday, scheduled pop-up locations at LaLaport Tachikawa Tachihi in late October and early November 2026.

In Thailand, the company is utilizing its ‘SHIMA Park’ brand to increase brand awareness. Initial efforts included a pop-up at Robinson Lifestyle Suvarnabhumi near Bangkok. This was followed by the announcement of two additional locations: Central Salaya in Nakhon Pathom, running from late October 2026 through April 2027, and Market Village Hua Hin for the month of November 2026. These Thai locations focus on women’s and children’s apparel, offering Japanese-style ‘Kawaii’ products via cashless payment methods. This expansion builds upon the company’s existing retail presence in Bangkok and Pattaya, as well as its online operations on platforms such as Lazada, Shopee, and TikTok Shop.

Entities

SHIMA Park · Thailand · Birthday · Shimamura Co., Ltd. · LaLaport Tachikawa Tachihi

Timeline

  1. [BUSINESS] 2 sources
    Shimamura to open two new pop-up stores in Thailand

    Shimamura is launching two new “SHIMA Park” pop-up stores in Nakhon Pathom and Hua Hin, Thailand, to expand its retail footprint and brand awareness.

  2. [BUSINESS] 3 sources
    Shimamura Group expands retail presence with new pop-up stores

    Shimamura Group is expanding its retail footprint through new pop-up stores in Thailand and Japan, targeting increased brand recognition in Bangkok and Tokyo.

Sources

prtimes.jp · ryutsuu.biz · tokyopixel.shopinfo.jp · x-bomberth.com