Shimano Fest 2026 opens in São Paulo with 350 cycling brands

The 16th edition of Shimano Fest 2026 commenced at the Memorial da América Latina in São Paulo, Brazil. The event is expected to attract over 50,000 attendees and generate approximately R$ 76 million in business. The festival features more than 120 exhibitors representing roughly 350 national and international brands within the cycling and mobility sectors.

The first two days of the event are dedicated to B2B networking and professional training, including the inaugural Symposium on Active Mobility, Sport, Cycle Tourism, and Entrepreneurship. The event also hosts technical training sessions such as the Session Training Days.

Major industry players are showcasing new products, including OGGI Bikes' Potenza Pro e-MTB, Caloi's Elite Carbon FS Pro, and new Shimano DURA-ACE wheelsets and DEORE groupsets. Following the professional sessions, the festival opens to the general public on the weekend, featuring competitions and inclusive sporting activities.