Shimano Fest to host major bicycle industry event in São Paulo

The 16th edition of Shimano Fest is scheduled to take place from August 20 to 23 at the Memorial da América Latina in São Paulo. As the largest bicycle festival in Latin America, the event serves as a major hub for industry professionals, retailers, distributors, and athletes.

Organizers expect the festival to attract over 50,000 visitors and generate more than R$ 76 million in business. The event features over 120 exhibitors representing approximately 350 brands. The festival highlights the growing bicycle market in Brazil, driven by innovations in electric bicycles and an increasing consumer focus on mobility and well-being.