Shopee 9.9 jingle ‘Kasih Aba-Aba 2.0’ goes viral on social media

The jingle ‘Kasih Aba-Aba 2.0’, a collaboration between Shopee for its 9.9 Super Shopping Day campaign and artists Naykilla and Tenxi, has achieved significant viral success across multiple social media platforms.

On TikTok, the main video featuring the HipDut-style track has surpassed 18 million views, with users creating thousands of original videos using the sound. On Instagram, related content has reached over 13 million views, while the official YouTube upload has garnered more than 10 million views. The song’s popularity is attributed to its energetic rhythm and lyrics that relate to the shopping experience.