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4 clusters · 19 sources · 6 days · First seen 19 days ago · Last updated 13 days ago

Shopee 9.9 Super Shopping Day campaign

Overview

Shopee has launched its 9.9 Super Shopping Day campaign in Indonesia, running through September 9, 2026. The marketing effort utilizes a Y2K aesthetic, incorporating neon colors and retro arcade settings, alongside a new jingle titled ‘Kasih Aba-Aba 2.0’ which blends HipDut musical elements to represent diverse consumer personalities.

The advertisement highlights the distinct personas of the artists: Naykilla is portrayed with a playful and expressive character, while Tenxi presents an edgy and effortless style. As part of the promotion, Tenxi shared personal shopping preferences for practical items and musical equipment, such as speakers and earphones.

To drive engagement, Shopee introduced interactive features such as a game where customers collect points (EXP) on an interactive board to unlock larger discount vouchers. This ‘Voucher Mania’ game is divided into two sessions: the first from August 25 to August 31, and the second from September 2 to September 8.

Incentives include Voucher Mania worth up to 999,000 IDR, Super Deals for 1,000 IDR, and discounts of up to 90 percent on 9 million products. The campaign’s jingle, ‘Kasih Aba-Aba 2.0’, has achieved significant viral success on social media. The track has surpassed 18 million views on TikTok, over 13 million views on Instagram, and more than 10 million views on YouTube, driven by its energetic rhythm and relatable lyrics.

Entities

Tenxi · Shopee · Naykilla · Whisnu Santika · Adi Rahardja

Timeline

13 days ago

[BUSINESS] 9 sources
Shopee 9.9 jingle ‘Kasih Aba-Aba 2.0’ goes viral on social media
Shopee’s 9.9 Super Shopping Day jingle ‘Kasih Aba-Aba 2.0’, featuring Naykilla and Tenxi, has gone viral, amassing over 18 million views on TikTok and millions more on Instagram and YouTube.
18 days ago

[BUSINESS] 9 sources
Shopee launches 9.9 Super Shopping Day with major promotions
Shopee has launched its 9.9 Super Shopping Day through September 9, 2026, offering massive discounts, Rp1,000 deals, and interactive games to engage shoppers.
18 days ago

[CULTURE] 2 sources
Tenxi highlights shopping habits for Shopee 9.9 Super Shopping Day
Musician Tenxi highlights his shopping preferences for music gear and daily essentials during the Shopee 9.9 Super Shopping Day promotional event.
19 days ago

[BUSINESS] 6 sources
Shopee partners with Naykilla and Tenxi for 9.9 campaign
Shopee has partnered with musicians Naykilla and Tenxi for its 9.9 Super Shopping Day, featuring the new jingle ‘Kasih Aba-Aba 2.0’ and a Y2K-themed visual campaign.

Sources

ambon.tribunnews.com · antaranews.com · bantenraya.com · bengkulu.tribunnews.com · disway.id · dream.co.id · inews.id · jawapos.com · jpnn.com · m.jpnn.com · medcom.id · pantura.tribunnews.com · prohaba.tribunnews.com · radargarut.id · republika.co.id · showbiz.liputan6.com · sorong.tribunnews.com · sumeks.disway.id · technologue.id

This summary has been updated 3 times: see revision history