Shopee launches initiatives to support Vietnamese sellers for peak shopping season

Shopee is implementing several initiatives to support businesses in Vietnam ahead of the peak shopping season spanning September to December. Through ShopeeUni, the platform has launched the ‘ShopeeUni Growth Station’ series, providing practical training in areas such as store operations, advertising, live streaming, and brand building to help sellers optimize costs and scale their businesses.

In preparation for the Mid-Autumn Festival, Shopee has observed an early surge in consumer demand. Internal data indicates that Mid-Autumn related products saw nearly 1 million searches in August 2026, with mooncake orders doubling compared to the same period in 2025. Brands such as Mondelez Kinh Do and Lam Thuy are utilizing the platform's data and content ecosystem to meet the growing consumer focus on product quality and visual information.