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2 clusters · 4 sources · 20 days · First seen · Last updated

Shopee regional e-commerce support initiatives

Overview

Shopee has implemented various regional initiatives to support local businesses and sellers across Southeast Asia.

In the Philippines, the platform partnered with the Department of Trade and Industry for the 2026 ASEAN Online Sale Day. This campaign, themed “A Click to Prosperity,” aimed to assist micro, small, and medium enterprises in expanding their market reach through the Shopee International Platform.

In Vietnam, Shopee introduced training programs via ShopeeUni to prepare sellers for the peak shopping season between September and December. These initiatives focus on store operations and brand building, following an early surge in consumer demand for Mid-Autumn Festival products.

Entities

Shopee Philippines · Mondelez Kinh Do · Department of Trade and Industry · ASEAN · ShopeeUni

Timeline

  1. 18 days ago

    [BUSINESS] 4 sources
    Shopee launches initiatives to support Vietnamese sellers for peak shopping season

    Shopee is launching training programs and supporting sellers in Vietnam to prepare for the year-end peak season and an early surge in Mid-Autumn Festival shopping demand.

  2. about 1 month ago

    [BUSINESS] 3 sources
    Shopee Philippines joins ASEAN Online Sale Day to support local brands

    Shopee Philippines is partnering with the DTI for the 2026 ASEAN Online Sale Day to promote regional cross-border commerce and support local MSMEs through digital platforms.

Sources

cafef.vn · thanhnien.vn · thuonggiaonline.vn · tuoitre.vn