Shopee partners with Naykilla and Tenxi for 9.9 campaign

Shopee has launched its 9.9 Super Shopping Day campaign featuring a collaboration with musicians Naykilla and Tenxi. The partnership centers on a new jingle titled ‘Kasih Aba-Aba 2.0’, which is an adaptation of their signature ‘HipDut’ style music.

The campaign utilizes a Y2K-inspired visual aesthetic, incorporating neon colors and retro arcade settings. The advertisement highlights the distinct personal styles of the two artists: Naykilla is portrayed with a playful and expressive persona, while Tenxi presents a more edgy and effortless style. The collaboration aims to reflect the diverse and personal shopping experiences of users through catchy lyrics and relatable themes.