Shopee Philippines joins ASEAN Online Sale Day to support local brands

Shopee Philippines is participating in the 2026 ASEAN Online Sale Day (AOSD) from August 8 to 10, in partnership with the Department of Trade and Industry (DTI). The event aims to bolster cross-border commerce and provide opportunities for micro, small, and medium enterprises (MSMEs) through online promotions and business collaboration.

The campaign, themed “A Click to Prosperity,” features over 50 local Filipino brands across various categories, including consumer electronics, lifestyle, home, fashion, and consumer goods. Shopee is utilizing its Shopee International Platform (SIP) to assist local businesses in expanding their market reach to consumers throughout the Southeast Asian region.

This participation supports the Philippines' ASEAN chairmanship and aligns with regional efforts to strengthen digital economy cooperation and economic integration. Shopee has also engaged with the DTI’s ASEAN Connectivity Event to discuss regional digital cooperation and cross-border commerce.