Shuichi Yamashita signs sponsorship deal with Belgium's Sint‑Truidense V.V

Japanese entrepreneur Shuichi Yamashita has entered into a Canary sponsorship agreement with Belgian Pro League club Sint‑Truidense V.V. for the 2026‑2027 season. The partnership is intended to support Japanese players, coaches and staff pursuing opportunities in Europe and to act as a bridge between Japanese and Belgian football.

Yamashita praised the club’s vision of “from here to the world,” emphasizing his personal motivation to back young talent based in Belgium that can progress to the broader European stage. The club, founded in 1924 and owned by DMM.com since 2017, highlights five strategic pillars including first‑team strengthening, academy development, new business models, stadium expansion and IT‑driven innovation.

The deal marks the first time a Japanese‑backed sponsor has signed a club with ambitions to compete in UEFA competitions, reflecting growing Japan‑Europe collaborations in sport.