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2 clusters · 3 sources · 29 days · First seen about 2 months ago · Last updated 26 days ago

Japanese sponsorship of Sint‑Truidense football club

Overview

In late June 2026, Belgian Pro League side Sint‑Truidense announced a corporate sponsorship with Tokyo‑based Taiyoudo Kampo Co. for the 2025‑2026 season, billed as a cultural bridge to support Japanese players, coaches and staff in Europe.

A month later, in July 2026, Japanese entrepreneur Shuichi Yamashita secured a separate "Canary" sponsorship with the same club for the 2026‑2027 season. Yamashita emphasized backing young Japanese talent and noted that the deal marked the first time a Japanese‑backed sponsor partnered with a club aiming for UEFA competition, underscoring expanding Japan‑Europe collaborations in sport.

Entities

Belgium · DMM.com · Sint‑Truidense V.V. · Shuichi Yamashita · Japan

Timeline

26 days ago

[SPORTS] 3 sources
Shuichi Yamashita signs sponsorship deal with Belgium's Sint‑Truidense V.V
Shuichi Yamashita has signed a 2026‑27 Canary sponsorship with Belgium's Sint‑Truidense V.V., aiming to support Japanese talent in Europe and strengthen Japan‑Belgium football ties.
about 2 months ago

[SPORTS] 2 sources
Sint‑Truiden football club signs sponsorship deal with Japan's Taiyoudo Kampo
Sint‑Truiden football club and Japan's Taiyoudo Kampo sign a 2025‑26 sponsorship, linking Japanese talent with a Belgian team and promoting health‑focused support.

Sources

kobiecyfutbol.pl · sportsmania.jp · stvv.jp