J. W. Construction hotels report shifting guest behaviors in 2026 season

The 2026 summer season for hotels owned by J. W. Construction Holding S.A. yielded results similar to the previous year, though significant shifts in guest behavior were observed across various Polish locations.

Key trends identified across properties such as Hotel Dana in Szczecin, Czarny Potok Resort SPA & Conference in Krynica-Zdrój, and Hotel 500 include a shorter booking window and an increase in last-minute reservations. Guests are demonstrating higher price sensitivity, frequently comparing offers to ensure the best value-to-quality ratio rather than simply seeking the lowest price. There is also a growing demand for comprehensive packages that include gastronomy, wellness, and additional attractions.

Other notable trends include an increase in short city-break trips, more travelers staying with pets, and a rise in international tourists, particularly from Germany, the Czech Republic, and Scandinavia, at specific locations like the Hotel Dana.