SIDI enters multi-year partnership with Soudal Quick-Step

Italian footwear brand SIDI has announced a multi-year partnership with the Soudal Quick-Step men’s team and the AG Insurance – Soudal women’s team. Under this agreement, SIDI will serve as the official footwear supplier for both professional squads.

The partnership aims to integrate SIDI’s “Made to Progress” philosophy with the high-performance structures of the “Wolfpack” teams. The collaboration is intended to support athletes across various levels, from Junior categories through to the WorldTour, focusing on technical innovation and talent development.