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2 clusters · 2 sources · 10 days · First seen · Last updated

Soudal Quick-Step team sponsorship changes

Overview

The Soudal Quick-Step men’s team and the AG Insurance-Soudal women’s team are undergoing several technical and branding transitions. Starting in 2027, the teams will end a long-standing partnership with Specialized to race on Merida bikes. The men’s WorldTour squad will also rebrand as Soudal-Safety Jogger.

In addition to the change in bicycle suppliers, the Italian footwear brand SIDI has entered a multi-year partnership to serve as the official footwear supplier for both the men’s and women’s professional squads.

Entities

Soudal Quick-Step · Sidi · Shimano · Specialized · Mérida

Timeline

  1. [SPORTS] 2 sources
    SIDI enters multi-year partnership with Soudal Quick-Step

    SIDI has signed a multi-year deal to become the official footwear supplier for both the Soudal Quick-Step men’s and AG Insurance – Soudal women’s cycling teams.

  2. [SPORTS] 10 sources
    Soudal Quick-Step to switch bike supplier to Merida

    Soudal Quick-Step and AG Insurance-Soudal will switch from Specialized to Merida bikes in 2027, ending a nearly 20-year partnership and introducing a new technical package.

Sources

quibicisport.it · tuttobicitech.it