Skol showcases new Zero Zero beer at Brazil's Fortal 2026 with Deborah Secco

Skol, a brand of Ambev, continued its sponsorship of Fortal 2026, Brazil's largest off-season micareta, with a series of activations in Fortaleza. The brand welcomed festival-goers at the Fortaleza International Airport, installed a branded entrance portal in the Cidade Fortal, and operated the Skol Camarote throughout the four‑day event.

Actress Deborah Secco appeared in the Skol Camarote and attended the traditional Feijoada Siriguella, highlighting Skol's holiday‑season campaign. During the festivities Skol promoted its new Skol Zero Zero beer, an alcohol‑free, sugar‑free lager containing only 12 calories per 350 ml can.

The marketing effort emphasized Skol's connection to Brazilian leisure and celebration, offering varied experiences and reinforcing the brand’s presence at one of the country's most iconic festivals.