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2 clusters · 5 sources · 6 days · First seen · Last updated

Categories: CULTURE

Fortal 2026 Skol Sponsorship

Entities: Skol · Ambev · Fortaleza · Fortal 2026 · Deborah Secco

Overview

The 33rd edition of Fortal ran from July 23‑26 in Fortaleza, Brazil, featuring a lineup of veteran Brazilian artists across multiple venues. Skol, the official sponsor, used the festival to launch its new Skol Zero Zero non‑alcoholic, zero‑sugar lager, enlisting actress Deborah Secco to appear in promotional activities such as the Siriguella feijoada, airport welcome events, and a branded entrance portal in the Cidade Fortal.

Throughout the four‑day event Skol operated the Skol Camarote and continued high‑visibility activations, reinforcing the brand’s connection to Brazilian leisure and highlighting the low‑calorie beer to festival‑goers.

Timeline

  1. 2 days ago

    [CULTURE] 2 sources
    Skol showcases new Zero Zero beer at Brazil's Fortal 2026 with Deborah Secco

    Skol sponsored Fortal 2026 in Fortaleza, featuring Deborah Secco and promoting its new Zero Zero non‑alcoholic beer across airport, portal, and cam­arote activations.

  2. 8 days ago

    [CULTURE] 3 sources
    Fortal 2026 in Fortaleza showcases top artists and Skol’s Deborah Secco promo

    Fortal 2026 in Fortaleza (July 23‑26) features 40+ acts across three venues, new blocks and a Skol campaign with Deborah Secco promoting its Zero Zero beer.

Sources

cenapop.uol.com.br · emtempo.com.br · jcce.com.br · namidia.com.br · tvnordestevip.com