Skrewball Whiskey launches new PB&J flavored expression

Skrewball Whiskey has announced the launch of its first new flavor since 2018: Peanut Butter & Strawberry Jelly. The new expression is designed to mimic the nostalgic flavor profile of a classic sandwich.

The product will be available in the United States in two portable formats: 100-milliliter cans priced at $3.99 and 50-milliliter shooters priced at $1.99. Both versions are bottled at 70 proof (35% ABV).

Co-founders Steve and Brittany Yeng stated that the brand aims to deliver big flavors in small, portable packaging suitable for outdoor activities like camping or concerts. Richard Black, managing director of Pernod Ricard’s North American Distillers, noted that the launch reflects the brand's goal of challenging traditional expectations of whiskey.