Sky Italia launches Sky Mobile as direct MVNO

Sky Italia is transitioning to a Mobile Virtual Network Operator (MVNO) with the launch of the new Sky Mobile, effective September 23, 2026. Moving away from its previous model of reselling Fastweb SIMs, Sky will now directly manage its mobile offers using the Fastweb and Vodafone network infrastructure.

The new service features two primary 5G plans with unlimited minutes: Sky Mobile Maxi, offering 150 GB for €7.90 per month, and Sky Mobile Ultra, offering 250 GB for €9.90 per month. Existing Sky customers receive enhanced benefits, including 250 GB for the Maxi plan and unlimited data for the Ultra plan. Long-term subscribers may also qualify for up to six months of free service.

Sky aims to create a unified ecosystem by bundling mobile services with Sky Wifi and Sky TV content. Combined packages are available, with triple-play bundles starting at €35.90 per month for 18 months. CEO Andrea Duilio stated the move is a strategic step to consolidate Sky's role as a comprehensive partner for families by integrating connectivity and exclusive entertainment.