SM Prime Holdings reports strong H1 2026 performance

SM Prime Holdings Inc. reported positive business performance and steady foot traffic for its mall operating arm, SM Supermalls, during the first half of 2026. The company attributed this success to evolving consumer interests in family, passions, and community-driven experiences.

Key growth drivers include the expansion of sports and entertainment facilities. SM has established itself as a major destination for pickleball, operating 86 courts across 29 malls nationwide. Additionally, the company has enhanced its entertainment offerings with the launch of the SM Seaside Cebu Arena, a venue capable of hosting up to 25,000 guests.

In the corporate sector, SM Prime is seeing strong demand for its Premier Suites, which were launched in July 2026. These 40-square-meter suites, available at venues like the SM Mall of Asia Arena and SM Seaside Cebu Arena, are designed for corporate clients seeking premium hospitality and relationship-building environments during live events.