Snowflake expands AI support for startups in Saudi Arabia and enterprises in UAE

Snowflake, a global data cloud and artificial intelligence company, has announced several initiatives to support digital transformation and AI adoption in the Middle East.

In Saudi Arabia, the company launched the ‘Snowflake for Startups’ program. This initiative provides local founders with the tools, infrastructure, and strategic support necessary to build and scale enterprise-grade AI applications. The program aligns with Saudi Vision 2030, which aims to increase the contribution of small and medium enterprises to the GDP from 20% to 35% through digital innovation and economic diversification.

Additionally, Snowflake will participate in the ‘AI World Abu Dhabi’ exhibition in October 2026. During the event, the company will demonstrate how organizations can transition from initial AI experimentation to large-scale application deployment using governed data. Snowflake highlighted its tools, such as ‘Snowflake CoWork’ for automating routine tasks via natural language and ‘Snowflake CoCo’ for assisting developers with data coding and workflows.