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Brazilian football clubs adapt to sports betting advertising ban
Brazilian football clubs are implementing various strategies to navigate the impact of Provisional Measure 1.394/2026, which prohibits the advertising and operation of fixed-odds sports betting. The regulation has forced clubs to remove major betting sponsors from their match uniforms.
Several clubs have found immediate alternatives to maintain commercial partnerships. Fluminense and São Paulo are replacing Superbet branding with Superscore, a sports statistics platform owned by the same economic group. Other clubs, such as Corinthians, have transitioned to technology partners like Jota.ai, while Internacional has featured Shopee in the central jersey space. Some teams, like Grêmio and Cruzeiro, have opted to leave the primary jersey area blank for the time being.
In response to the restrictions, Flamengo is planning a protest by displaying the phrase ‘Proibir não é proteger’ (Prohibiting is not protecting) on its uniform during a match against Santos. This campaign, supported by industry entities like the National Association of Games and Lotteries (ANJL), argues that regulation is more effective than prohibition for protecting consumers and preventing illegal operations.
Entities
Brazil · Flamengo · Fluminense · Fluminense FC · Luiz Inácio Lula da Silva · SuperScore · Superbet · São Paulo FC
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 10 SOURCES] The government issued Provisional Measure 1.394/2026 to prohibit the operation and advertising of fixed-odds sports betting in Brazil. www.dgabc.com.br · portalhortolandia.com.br · www.meioemensagem.com.br · br.bolavip.com · www.uol.com.br
- [● 5 SOURCES] Fluminense will feature Superscore, a sports statistics platform, on its master jersey space to comply with betting restrictions. br.bolavip.com · esportenaredemt.com.br
- [● 6 SOURCES] São Paulo will use the Superscore logo on its uniform instead of Superbet to adhere to the new advertising ban. www.dgabc.com.br · www.meioemensagem.com.br · esportenaredemt.com.br · br.bolavip.com · www.uol.com.br
- [● 3 SOURCES] Flamengo is considering displaying the message 'Proibir não é proteger' (Prohibiting is not protecting) as a protest against the restrictions. portalhortolandia.com.br · esportenewsmundo.com.br · extra.globo.com
- [● 7 SOURCES] Superbet intends to maintain its sponsorship contracts with clubs despite the current advertising restrictions. www.dgabc.com.br · br.bolavip.com · www.meioemensagem.com.br · www.uol.com.br
- [● 4 SOURCES] Fluminense's contract with Superbet provides for 53 million reais in fixed annual payments, potentially reaching 86 million with bonuses. br.bolavip.com
- [● 3 SOURCES] Flamengo has removed the Betano brand from its training and match uniforms following the suspension of betting advertisements. www.uol.com.br
- [● 6 SOURCES] Approximately 14 of the 20 clubs in Brazil's Série A are directly affected by the betting advertising ban. portalhortolandia.com.br · www.meioemensagem.com.br · www.dgabc.com.br · esportenaredemt.com.br