São Paulo sees surge in international tourism ahead of 2026 F1 Grand Prix

The upcoming Formula 1 Grand Prix in São Paulo, scheduled for November 6–8, 2026, is driving a significant increase in international travel to the Brazilian metropolis. According to data from the Brazilian Tourist Promotion Agency (Embratur), 14,933 international flight bookings have been made for the week of the event (November 4–11), representing a 1.15% increase compared to the same period in 2025.

Argentina leads as the primary source of visitors with 3,685 bookings, followed by the United States with 2,237. Mexico has shown the most dramatic growth, with a 54.83% increase in bookings compared to the previous year. Other notable markets contributing to the top ten include Chile, Germany, the United Kingdom, Italy, Portugal, Spain, and Japan.

Embratur President Bruno Reis noted that major sporting events serve as global showcases for Brazil, offering opportunities to promote the country's gastronomy, culture, and diverse destinations beyond the Interlagos circuit.