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[POLITICS] · Brazil · 23 sources

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São Paulo gubernatorial candidates clash in electoral debut

The gubernatorial race in São Paulo has entered a critical phase with the debut of free electoral advertising on radio and television. Incumbent Tarcísio de Freitas is emphasizing his management record, highlighting infrastructure projects such as the planned 2027 start for the Intercity Train and a R$ 2 billion sanitation investment for the Billings reservoir region. Tarcísio has also adopted a digital-first communication strategy, focusing on Instagram and utilizing blue aesthetics to appeal to centrist voters.

Challenger Fernando Haddad is countering with criticisms of the current administration, specifically targeting public security, school infrastructure, and the 'Muralha Paulista' program, which he labeled a 'fraud.' Haddad’s campaign focuses on technological modernization, proposing an integrated command center for security and the 'B.O. por Zap' system for reporting crimes.

Other key developments include Tarcísio's assurance that Fapesp research grants will not be cut despite recent academic concerns, and a legal ruling by the TRE-SP fining candidate Guilherme Derrite for using paid promotion to spread negative content about Haddad.

Entities

Billings Reservoir · FAPESP · Fernando Haddad · Luiz Inácio Lula da Silva · Lula · Roberto Cidade · São Paulo · São Paulo state government · Tarcísio de Freitas · Tietê-Paraná Waterway · University of São Paulo

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