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Sociolla launches Love Local 2026 campaign promoting 180 Indonesian beauty brands
Sociolla introduced the Love Local 2026 campaign, themed “100% Cantik Indonesia,” running from 16 July to 19 September 2026. The initiative highlights more than 180 domestic beauty brands and over 6,000 active SKUs, with locally made products accounting for roughly 55 % of the platform’s total assortment.
The campaign offers discounts of up to 50 % and extra vouchers, and focuses on the top‑selling categories of makeup, fragrance (about 99 % of fragrance items are from local brands) and skincare. Co‑founder and CMO Chrisanti Indiana said the program extends Sociolla’s long‑term commitment, begun in 2021, to grow the visibility and competitiveness of Indonesia’s beauty industry.
Entities
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] Almost 99 % of fragrance products on Sociolla are from local brands. jatim.jpnn.com · beritajatim.com
- [● 2 SOURCES] There are over 6,000 active SKUs from local brands on the platform. jatim.jpnn.com · beritajatim.com
- [● 2 SOURCES] Sociolla launched the Love Local 2026 campaign themed “100% Cantik Indonesia”. jatim.jpnn.com · beritajatim.com
- [● 2 SOURCES] The campaign supports more than 180 local beauty brands. jatim.jpnn.com · beritajatim.com
- [● 2 SOURCES] Local products account for about 55 % of Sociolla’s total product assortment as of June 2026. jatim.jpnn.com · beritajatim.com
- [● 2 SOURCES] The campaign offers discounts of up to 50 % and extra vouchers. jatim.jpnn.com · beritajatim.com
- [● 2 SOURCES] Sociolla’s Love Local initiative is part of a long‑term commitment since 2021 to support local beauty brands. jatim.jpnn.com · beritajatim.com
- [● 2 SOURCES] The campaign runs from 16 July to 19 September 2026. jatim.jpnn.com · beritajatim.com