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2 clusters · 3 sources · 29 days · First seen · Last updated

Sociolla Love Local 2026 campaign

Overview

Sociolla, an omnichannel beauty retailer under Social Bella, launched the ‘Love Local 2026’ campaign, themed ‘100% Cantik Indonesia’. Running from July 16 to September 19, 2026, the initiative coincides with Indonesia's 81st Independence Day to celebrate the growth and innovation of domestic beauty brands.

Co-founder and CMO Chrisanti Indiana noted that local products accounted for 55% of the total products within the Sociolla ecosystem as of June 2026. The campaign highlights more than 180 local brands and over 6,000 active SKUs. Growth is particularly significant in the fragrance category, where nearly 99% of available products on the platform are from local brands. Other high-demand categories include makeup and skincare, with consumer interest rising in products focused on acne care, UV protection, and skin barrier repair.

Entities

Sociolla · Chrisanti Indiana · Social Bella

Timeline

  1. 17 days ago

    [BUSINESS] 3 sources
    Sociolla launches Love Local 2026 to support Indonesian beauty brands

    Sociolla's ‘Love Local 2026’ campaign celebrates Indonesian beauty brands, which now make up 55% of the retailer's ecosystem, including over 180 local brands and 6,000 active SKUs.

  2. about 2 months ago

    [BUSINESS] 3 sources
    Sociolla launches Love Local 2026 campaign promoting 180 Indonesian beauty brands

    Sociolla’s Love Local 2026 campaign (16 July‑19 Sept) promotes 180+ Indonesian beauty brands, 6,000 SKUs and offers up to 50 % discounts, with locals making up 55 % of its range.

Sources

dream.co.id · m.jpnn.com · womanindonesia.co.id