Sociolla launches Love Local 2026 to support Indonesian beauty brands

Sociolla, an omnichannel beauty retailer under Social Bella, has launched its ‘Love Local 2026’ campaign themed ‘100% Cantik Indonesia’. Running from July 16 to September 19, 2026, the initiative coincides with Indonesia's 81st Independence Day to celebrate the growth and innovation of domestic beauty brands.

According to Social Bella Co-founder and CMO Chrisanti Indiana, local products accounted for 55% of the total products within the Sociolla ecosystem as of June 2026. This includes over 180 local brands and more than 6,000 active SKUs. The growth is particularly notable in the fragrance category, where nearly 99% of available products on the platform are from local brands. Other high-demand categories include makeup and skincare, with consumers showing increased interest in products focused on skin barrier repair, UV protection, and acne care.