Sony Thai launches limited edition Hello Kitty collection

Sony x Hello Kitty Limited Edition Sanrio collaboration Xperia Sony Thailand

Sony Thai Co., Ltd. has announced a limited edition collaboration with Sanrio, featuring the popular character Hello Kitty. The Sony x Hello Kitty collection aims to expand the brand's reach toward women, younger generations, and character enthusiasts.

The collection includes several Sony technology products paired with specially designed Hello Kitty bags. Featured items include the Xperia 10 VIII smartphone, WH-1000XM6 flagship noise-canceling wireless headphones, WH-CH730N wireless headphones, and WH-CH530 entry-level wireless headphones.

The exclusive collection will be available for pre-order starting October 7, 2026, through six Sony Store locations and the Sony Store Online.

Entities

Hello Kitty · Sanrio · Sony Store · Sony Thai Co., Ltd.

Sources

เอาใจสาวก Sanrio! โซนี่จับมือ Hello Kitty เปิดตัวคอลเลกชัน Limited Edition จัดเซ็ต Xperia และหูฟังไร้สาย คู่กระเป๋าดีไซน์พิเศษสุดคิวท์ เปิดพรีออเดอร์ 7 ต. ค. นี้ ที่ Sony Store [www.appdisqus.com]

5 days ago