Sony Thailand launches True RGB BRAVIA TVs and new BRAVIA Theatre audio lineup

Sony Thailand introduced its 2026 BRAVIA television range under the "Cinema is Coming Home" concept. The line-up includes three TV models – the flagship BRAVIA 9 II (85‑inch, priced from 139,990 THB), the compact BRAVIA 7 II (first BRAVIA with True RGB technology, starting at 52,990 THB) and the mid‑range BRAVIA 3 II, which can be configured up to a 100‑inch screen. The TVs use True RGB, a three‑colour LED backlight controlled by RGB Backlight Master Drive Pro, delivering the widest colour volume in Sony's history and accurate colour reproduction from any viewing angle, aided by X‑Wide Angle Pro and modes such as My Cinema, Ambient Optimization and Studio Calibrated Mode for streaming platforms.

Alongside the TVs, Sony unveiled a new BRAVIA Theatre audio suite comprising the BRAVIA Theatre Trio soundbar, BRAVIA Theatre Bar 7 and Bar 5, sub‑woofers Sub 9 and Sub 8 (the first time the brand offers paired sub‑woofers), and rear speakers BRAVIA Theatre Rear 9. The ecosystem is designed to bring theatre‑level sound and picture quality into the home environment.