Sophie Cunningham's Adidas Sneaker Sellout Sparks Rapid Resale Frenzy

Indiana Fever guard Sophie Cunningham released her first player‑exclusive Adidas basketball shoe, the Crazy Energy “Sophie Cunningham” PE, on July 24, 2026. The pink‑gradient sneaker, priced at $110‑$120, sold out on the Adidas website within minutes, with most men’s and women’s sizes disappearing in under an hour.

The rapid sell‑out prompted fans to monitor major retailers such as Dick’s Sporting Goods and Hibbett Sports for surprise restocks, while resale platforms StockX and GOAT saw a surge in listings and price fluctuations. The shoe’s launch coincided with Cunningham’s breakout WNBA season, where she averages 9.3 points, 2.4 rebounds and 1.3 assists per game and has become a popular figure on social media.

Adidas highlighted the shoe’s LightStrike cushioning and multicolored outsole, and the collaboration generated significant buzz, driving secondary‑market activity and highlighting the growing commercial influence of WNBA athletes.