Sophie Cunningham Adidas sneaker sellout

In late July 2026 Indiana Fever guard Sophie Cunningham launched a player‑exclusive Adidas basketball shoe, the Crazy Energy “Sophie Cunningham” PE. Priced at $110‑$120, the sneaker vanished from the Adidas website within minutes, prompting fans to watch other retailers for restocks and driving a sharp rise in resale listings on platforms such as StockX and GOAT.

Within two days, coverage highlighted the broader impact of the launch. The sell‑out coincided with Cunningham’s social‑media explosion, as she added over a million followers each on Instagram and TikTok. Articles also noted her off‑court visibility—including a podcast, a Sports Illustrated Swimsuit feature, and public commentary on transgender athletes that attracted both criticism and endorsement from public figures. The combined buzz underscored the growing commercial influence of WNBA players.

Overall, the snapshots trace the sneaker’s rapid market absorption, the ensuing secondary‑market activity, and the expanding public profile of its athlete‑owner.