Sophie Cunningham's Signature Sneaker Sells Out in an Hour as Social Media Follows Surge
Indiana Fever guard Sophie Cunningham saw her Adidas "Crazy Energy" signature sneaker sell out in under an hour on the brand's website, with both men's and women's sizes selling out at a retail price of $110. The rapid sell‑out coincided with a massive increase in her online presence, adding over one million followers each on Instagram and TikTok within the past month.
Cunningham, known for her physical style of play and outspoken comments on transgender athletes that have drawn both criticism and a public endorsement from author J.K. Rowling, also generated a viral moment on June 22 during a game against the Phoenix Mercury when she challenged a referee's call involving teammates Caitlin Clark and DeWanna Bonner. Beyond the court, she co‑hosts the "Show Me Something" podcast with West Wilson and appeared in this year's Sports Illustrated Swimsuit Edition.
Entities: Adidas · Caitlin Clark · DeWanna Bonner · Indiana Fever · Sophie Cunningham