South Korean brand reputation rankings released for September 2026

The Korea Enterprise Reputation Research Institute released brand reputation rankings for September 2026 across several sectors in South Korea, based on big data analysis.

In the Ministry of Education public institutions category, Seoul National University Hospital ranked first, followed by the Korea Student Aid Foundation and Busan National University Hospital. In the pharmaceutical sector, Samsung Biologics took the top spot, with Celltrion and Hanmi Pharm following in second and third.

For automobile insurance, DB Insurance ranked first, ahead of Hyundai Marine & Fire Insurance and KB Insurance. In the senior products category, Newcare Senior Nutritional Food led the rankings, followed by Phonak hearing aids and Jungseong adult diapers.