South Korea's NongHyup launches nationwide Peach Day discount sale

From July 25‑29, NongHyup Economic Group will run a "Peach Day" promotion at its Hanaro Mart stores and the NH SingSing online mall. The sale offers up to 30 % off domestic peaches, covering roughly 150,000 boxes, and customers using NH cards can receive an additional discount of up to 3,000 won.

A pre‑sale ceremony is scheduled for July 24 in Seoul’s Yeongdeung‑po Times Square, co‑hosted with the Ministry of Agriculture, Food and Rural Affairs and the Peach Producers Association. NongHyup aims to raise peach consumption and expand market access for farmers. "We hope Peach Day will boost sales and increase farmers' income," said Kim Joo‑yang, NongHyup’s agriculture‑economics representative.