NongHyup discount promotions in South Korea

In May 2026, NongHyup Agricultural Cooperative began a nationwide discount at all Hanaro Mart stores, offering a 3,000 KRW reduction for every 10,000 KRW spent on selected processed foods made from domestic strategic crops such as rice‑flour snacks, tofu, soy milk and wheat‑based noodles. The promotion, part of the Ministry of Agriculture’s “strategic‑crop offline consumer promotion support project,” capped the discount at 30,000 KRW per customer and aimed to boost consumption of Korean‑grown alternative crops.

Two months later, in late July 2026, NongHyup expanded its promotional efforts with a "Peach Day" campaign at Hanaro Mart and the NH SingSing online mall. Running from July 25‑29, the sale provided up to 30 % off about 150,000 boxes of domestic peaches, with an additional discount of up to 3,000 won for customers using NH cards. A pre‑sale ceremony in Seoul highlighted the partnership with the Ministry of Agriculture, Food and Rural Affairs and the Peach Producers Association, emphasizing the goal of increasing peach consumption and farmer incomes.

Together, the snapshots show NongHyup’s ongoing strategy of leveraging seasonal and product‑specific discounts to promote domestic agricultural goods and support Korean farmers.