Spanish agricultural sector prepares for Fruit Attraction 2026

The Spanish horticultural sector is preparing for significant activity surrounding the Fruit Attraction 2026 trade fair in Madrid. Intertropic, the Interprofessional Organization of Mango and Avocado of Spain, has launched a new campaign for European mangoes. Supported by the ‘Frutas con corazón’ initiative, the campaign involves an investment of approximately 9.2 million euros to promote European-grown mangoes in Spain, Italy, France, and the United Kingdom.

Several key industry players will participate in the upcoming exhibition at IFEMA Madrid. The berry cooperative Cuna de Platero aims to strengthen its position as a global supplier of strawberries, blueberries, raspberries, and blackberries. Additionally, the brand UNIQ will showcase corrugated cardboard packaging solutions designed to optimize the protection, logistics, and circularity of fruit and vegetable distribution.