Spanish confectionery brands expand seasonal retail presence

Spanish confectionery companies are expanding their seasonal offerings and retail presence for the Christmas period.

Delicias de Antequera has launched a new advent calendar featuring various mantecados and polvorones. The product features 24 windows with assorted flavors, including pistachio, vanilla with walnuts, and chocolate-covered varieties. The brand is promoting the calendar through its physical locations in Antequera and its online store.

Meanwhile, the Tordesillas-based company Dulces El Toro, which has produced artisanal sweets since 1850, is expanding into Madrid. The company is opening a pop-up shop in the ABC Serrano shopping center on Calle Serrano. This temporary location is scheduled to remain open from late October through January 23, 2027, offering its full range of traditional products to the capital's market.