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2 clusters · 4 sources · 3 days · First seen · Last updated

Seasonal confectionery market trends in Peru and Spain

Overview

Confectionery companies in Peru and Spain are adjusting their strategies to meet seasonal demand for traditional sweets.

In Peru, Indecopi has recorded 130 brands associated with turrón, driven by high demand during the October Lord of Miracles processions. While generic terms remain unprotected, specific brand combinations and logos are being registered. In Spain, Chocolates Trapa is undergoing a visual rebranding of its chocolate and turrón packaging to celebrate its 135th anniversary, with turrón accounting for approximately 6% of its sales.

As the Christmas season approaches, Spanish brands are further expanding their retail presence. Delicias de Antequera has introduced a new advent calendar featuring various mantecados and polvorones. Additionally, the artisanal producer Dulces El Toro is expanding its reach into Madrid by opening a temporary pop-up shop in the ABC Serrano shopping center, which is scheduled to operate from late October through January 2027.

Entities

Delicias de Antequera · La Ibérica · Indecopi · Chocolates Trapa · Tordesillas

Timeline

  1. [BUSINESS] 2 sources
    Spanish confectionery brands expand seasonal retail presence

    Spanish confectionery brands Delicias de Antequera and Dulces El Toro are expanding their seasonal reach through new advent calendars and a pop-up retail location in Madrid.

  2. [BUSINESS] 2 sources
    Confectionery brands update strategies for seasonal turrón demand

    Confectionery companies are updating strategies for seasonal demand, with 130 turrón brands registered in Peru and Chocolates Trapa launching a visual rebranding in Spain.

Sources

cronicadecantabria.com · elsoldeantequera.com · tordesillasaldia.com · uruguayaldia.com.uy