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[BUSINESS] · Spain · 5 sources

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Part of situation: Rising food inflation and energy costs in Southern Europe (26 clusters)

Spanish consumers increasingly compare prices to combat inflation

price comparison inflation Spanish consumers consumer behavior Amazon

A study conducted by Ipsos for Amazon reveals that 90% of consumers in Spain compare product prices before making a purchase. This practice is estimated to generate savings between 5% and 10% per transaction.

Driven by rising living costs, 95% of Spanish consumers report that the cost of living has increased over the last twelve months, with 39% stating the rise has exceeded 15%. The data indicates that price comparison has shifted from an occasional habit for large purchases to a routine part of weekly shopping.

Online shopping is a primary tool for these savings, with 44% of respondents stating that internet purchases help them save on regular goods. This trend is particularly strong among younger demographics, including 53% of those aged 18 to 25 and 48% of those aged 26 to 45. Categories such as fashion, electronics, and travel see the highest frequency of price comparisons due to significant price fluctuations between retailers.

Entities

Amazon · Ipsos · OCU · Spain

Sources

Comparar precios antes de comprar ya es un hábito para el 90% de los consumidores en España [www.informacion.es]
Los compradores españoles cada vez comparan más los precios debido a la situación económica familiar [www.esdiario.com]
Comparar precios antes de comprar ya es un hábito para el 90% de los consumidores en España [www.elcorreoweb.es]
Comparar precios antes de comprar ya es un hábito para el 90% de los consumidores en España [www.laopinioncoruna.es]
Comparar precios, el truco de 9 de cada 10 españoles para esquivar la inflación y ahorrar un 10% [www.merca2.es]