Spanish grocery market sees rise in foodvenience and private label demand

Recent market data highlights significant shifts in Spanish consumer behavior and grocery pricing. According to an Aecoc study, 85% of Spanish consumers now regularly include ready-to-eat, ready-to-drink, or ready-to-cook products in their diets. This trend, termed ‘foodvenience,’ is even more pronounced among Generation Z (93%) and households with children (91%). Consumers are increasingly prioritizing immediacy, practicality, and perceived value, with one in four willing to pay more for deliveries under 30 minutes.

Regarding food inflation, a Worldpanel report indicates that Mercadona, Lidl, and Aldi have successfully contained prices for packaged foods. Between January and September, Mercadona's prices rose by only 0.2%, while Lidl and Aldi saw decreases of 0.6% and 0.3%, respectively. In contrast, other chains saw increases, with Alcampo recording a 3.1% rise and Carrefour a 1.9% rise.

The data also underscores the growing dominance of private labels in Spain, which holds the highest volume share in Europe at 58.9%. While manufacturer brands saw a 2.6% price increase, supermarket private labels rose by only 0.3%, driving consumers toward more economical options.