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[SITUATION] · [QUIET] · [BUSINESS]

3 clusters · 17 sources · 30 days · First seen · Last updated

Private label growth and shifting habits in Spain

Overview

Private label brands have become a dominant force in the Spanish grocery market, accounting for 58.9% of the volume of consumer goods, the highest share in Europe. This shift is driven by a sustained change in consumer behavior, with 7 out of 10 Spaniards now allocating half or more of their typical shopping basket to private labels.

Regional trends show high engagement, particularly in Andalusia, where 73% of households fill half or more of their basket with private labels, and the Canary Islands at 67.6%. In Valencia, 46.5% of families increased their private label consumption over the last year.

Newer market data indicates that private labels are increasingly used as a tool to combat food inflation. While manufacturer brands saw a 2.6% price increase, supermarket private labels rose by only 0.3%. This price gap is driving consumers toward more economical options. Retailers like Mercadona, Lidl, and Aldi have been noted for successfully containing prices for packaged foods; between January and September, Mercadona’s prices rose by only 0.2%, while Lidl and Aldi saw decreases of 0.6% and 0.3%, respectively.

Additionally, consumer habits are evolving through ‘foodvenience’—the regular inclusion of ready-to-eat, ready-to-drink, or ready-to-cook products. This trend is most prevalent among Generation Z (93%) and households with children (91%), as shoppers prioritize immediacy and practicality alongside perceived value.

Entities

Aldi · Worldpanel by Numerator · NielsenIQ · ANGED · Circana

Timeline

  1. [BUSINESS] 4 sources
    Spanish grocery market sees rise in foodvenience and private label demand

    Spanish consumers are increasingly adopting ‘foodvenience’ habits, while Mercadona, Lidl, and Aldi lead the market in containing food inflation compared to competitors.

  2. [BUSINESS] 14 sources
    Spain leads Europe in private label consumer goods market share

    Spain leads Europe in private label consumption, with retailer brands accounting for 58.9% of the consumer goods market volume as households increasingly prioritize cost savings.

  3. [BUSINESS] 2 sources
    Private label brands reach 53.8% of Spanish household purchase volume

    Private label brands now represent 53.8% of household purchase volume in Spain, driven by consumers seeking better quality-price ratios amid shifting demographic and economic trends.

Sources

cronicadecantabria.com · diariodejerez.es · economiadigital.es · elblogsalmon.com · elcorreoweb.es · entornointeligente.com · interempresas.net · lacronicadebadajoz.elperiodicoextremadura.com · laopinioncoruna.es · lasemainedansleboulonnais.fr · levante-emv.com · merca2.es · ocio.diariodemallorca.es · ocio.diarioinformacion.com · ocio.farodevigo.es · que.es · web.eldia.es

This summary has been updated 2 times: see revision history