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[BUSINESS] · Spain · 4 sources

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Part of situation: Spanish local digital and professional training initiatives (2 clusters)

Spanish municipalities launch digital commerce training for small businesses

digital marketing e-commerce training small business support La Gomera l’Alfàs del Pi

Local government entities in Spain are implementing training programs to help small businesses and entrepreneurs transition from physical to digital commerce.

In La Gomera, the Cabildo and the Chamber of Commerce of Santa Cruz de Tenerife are organizing sessions focused on digital marketing and online sales. The program covers practical tools such as Google local positioning, social media management, content creation using artificial intelligence, and customer service via WhatsApp Business. The initiative aims to strengthen the island's commercial fabric by providing personalized support to professionals.

In l’Alfàs del Pi, the City Council, in collaboration with the Pacte Territorial per l’Ocupació de la Marina Baixa (POMB), hosted a workshop titled ‘Commercial Expansion: from physical to online sales’. This training is designed to help small and medium-sized enterprises adapt to new consumer habits and improve competitiveness through e-commerce. The POMB initiative involves 18 municipalities and various social and economic agents to enhance employability and professional skills in the region.

Entities

Cabildo de La Gomera · Chamber of Commerce of Santa Cruz de Tenerife · L’Alfàs del Pi City Council · Pacte Territorial per l’Ocupació de la Marina Baixa · Spain

Sources

EMPRENDEDORES DE VILLARRICA PARTICIPARON DE UNA CHARLA SOBRE MARKETING, AUTOMATIZACIÓN E INTELIGENCIA ARTIFICIAL - Gaceta Guaireña [gacetaguairena.com]
La X Trobada de Pacte’Ma en Calp impulsa nuevas conexiones entre empresas de la Marina Alta [lamarina.eldiario.es]
Cabildo y la Cámara impulsan la competitividad del comercio de La Gomera con una formación en marketing digital [www.eltambor.es]
El comercio online centra un taller formativo impartido por el POMB en l’Alfàs del Pi - Ayuntamiento de l'Alfàs del Pi | Sede Electrónica [www.lalfas.es]