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[CULTURE] · United States, Germany · 4 sources

Squishy Dumplings emerge as viral TikTok toy trend

Squishy Dumplings have emerged as a viral toy trend on social media platforms such as TikTok and YouTube. These soft, bao-bun-shaped toys are typically sold in small steaming baskets and are filled with a malleable substance made of flour and water.

The trend originated in the United States with the company RMS USA and its ‘Mystery Squishy Dumpling’ product. The popularity of the items is driven by a combination of sensory appeal, similar to fidget toys, and a blind-box collection mechanic where the specific design or rarity of the toy is only revealed upon opening the package.

Following its success in the US, the trend has spread rapidly across Europe and into Germany.

Entities

Germany · RMS USA · TikTok · USA · YouTube

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