Monitor this situation.

Unsubscribe anytime.

[SITUATION] · [ACTIVE] · [CULTURE]

3 clusters · 12 sources · 28 days · First seen about 1 month ago · Last updated 6 days ago

Global squishy toy craze

Overview

In late July 2026, retailers in Poland and the Czech Republic reported a rapid surge in sales of “Squishy Dumplings,” soft, blind‑box toys that quickly captured market share and prompted stock shortages. In Poland, seaside stalls reported these toys replaced previous summer hits like Gęś Pipa and Labubu. In the Czech Republic, some e-shops saw month-to-month sales increase twelvefold, with the products accounting for 10–30% of total revenue for several sellers.

The trend quickly spread to North America. In the United States, shoppers engaged in “squishy hunting” at retailers like Target, while brands such as NeeDoh reported sold-out status. A TikTok video from Hawaii garnered nearly four million views, further amplifying the craze. Experts attributed the boom to low price points, tactile stress‑relief appeal, and a desire for a break from screen-based entertainment. Similar popularity was observed in Mexico, where squishy toys ranked among Amazon’s best‑selling items.

By late August, the “Squishy Dumpling” trend was identified as a viral phenomenon on TikTok and YouTube. While the specific bao-bun-shaped products sold in steaming baskets were linked to the US company RMS USA, the trend has since expanded rapidly across Europe, including into Germany.

Entities

USA · RMS USA · Germany · TikTok · YouTube

Claims

What the coverage asserts, and how many sources carry each claim.

[● 3 SOURCES] RMS USA originated the Squishy Dumplings trend with their ‘Mystery Squishy Dumpling’ product. www.waltroper-zeitung.de · www.dorstenerzeitung.de · www.recklinghaeuser-zeitung.de
[● 3 SOURCES] Squishy Dumplings are soft, bao-bun-shaped toys filled with a flour and water dough-like substance. www.waltroper-zeitung.de · www.dorstenerzeitung.de · www.recklinghaeuser-zeitung.de
[● 3 SOURCES] The toys are sold using a blind-box principle where the specific color or rarity is unknown until opened. www.waltroper-zeitung.de · www.dorstenerzeitung.de · www.recklinghaeuser-zeitung.de
[● 3 SOURCES] The trend has spread from the USA to Europe and Germany via social media platforms like TikTok and YouTube. www.waltroper-zeitung.de · www.dorstenerzeitung.de · www.recklinghaeuser-zeitung.de

Timeline

6 days ago

[CULTURE] 4 sources
Squishy Dumplings emerge as viral TikTok toy trend
Squishy Dumplings, a viral TikTok toy trend originating from RMS USA, are soft, bao-bun-shaped collectibles sold in blind boxes that have gained popularity across the US, Europe, and Germany.
about 1 month ago

[CULTURE] 3 sources
Squishy Toys Boom Captivates Shoppers in US and Mexico
Squishy toys like butter sticks and cloud shapes have become a viral sensation, prompting shoppers to queue at Target in New Jersey and TikTok videos to garner millions of views, while experts cite low price, t
about 1 month ago

[BUSINESS] 5 sources
Squishy dumplings become top-selling toy in Poland and Czech Republic
Squishy Dumplings are booming in Poland's seaside stalls and Czech online shops, driving strong sales and inventory expansions.

Sources

biznesinfo.pl · dattelner-morgenpost.de · diario.mx · dnyuz.com · dorstenerzeitung.de · eldiariodechihuahua.mx · hotele-polskie.pl · innpoland.pl · kobieta.onet.pl · nenoticias.com.br · recklinghaeuser-zeitung.de · waltroper-zeitung.de

This summary has been updated 1 time: see revision history