Starbucks and Target launch autumn seasonal products early

Retailers and food chains are beginning to launch autumn-themed products and marketing campaigns well before the meteorological start of fall on September 22. Major companies such as Target and Starbucks are introducing seasonal items as early as mid-August.

Starbucks has released its fall menu, featuring the Pumpkin Spice Latte, Pumpkin Spice Chai, and new items like the Iced Pumpkin Spice Matcha Latte. This seasonal shift is being observed in various locations, including Lisbon and parts of Southern California, despite summer temperatures persisting in many regions. While corporate marketing and social media influencers promote autumn themes early, many consumers associate the season with the actual cooling of weather and changing foliage in late September or October.