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8 clusters · 46 sources · 20 days · First seen · Last updated

Seasonal autumn beverage launches and consumer reception

Overview

In August 2026, major food and beverage brands launched seasonal autumn menus. In Mexico, Starbucks released its Pumpkin Spice lineup and named Christian Alexis Ortiz Hernández as its Barista Champion 2026. In the United States, McDonald’s introduced a seasonal McCafé lineup featuring apple pie and caramel flavors, such as the Apple Pie Caramel Latte and Frappé, as an alternative to traditional pumpkin spice. These offerings received significant negative feedback on social media, with some customers describing the taste as being reminiscent of ‘drinking a candle’ due to artificial scents.

Starbucks also announced the return of its seasonal autumn menu, headlined by the Pumpkin Spice Latte and including new items like the Maple Pecan Macchiato and Iced Apple Crumble Matcha Latte. In Romania, the seasonal range was scheduled for release on September 1. Retailers like Target and Starbucks have been launching these autumn-themed products as early as mid-August, despite summer temperatures persisting in regions such as Lisbon and Southern California. Nespresso expanded its seasonal market with a 2026 autumn coffee collection, and the Starbucks Reserve Roastery Tokyo launched a menu featuring domestic pumpkin and seasonal fruits.

By early September, McDonald’s confirmed it has removed its Pumpkin Spice Latte from its seasonal menu for 2026, ending a tradition held since 2013. The company is pivoting toward flavors like caramel, apple, and cinnamon, specifically utilizing a Caramel Apple Pie flavor. Industry data from Datassential suggests this move aligns with shifting consumer preferences, noting a 99% increase in sales of Apple Pie flavors and a 49% increase in Caramel Apple sales compared to the previous year, while pumpkin spice latte sales grew by only 37%.

Entities

Starbucks · McDonald’s · McDonald's · Target · Christian Alexis Ortiz Hernández

Claims

What the coverage asserts, and how many sources carry each claim.

Timeline

  1. 6 days ago

    [BUSINESS] 6 sources
    McDonald’s replaces pumpkin spice latte with caramel apple flavor

    McDonald’s is replacing the pumpkin spice latte with Caramel Apple Pie this fall, reflecting a broader consumer shift toward apple-based and unconventional seasonal coffee flavors.

  2. 8 days ago

    [CULTURE] 2 sources
    Starbucks Reserve Roastery Tokyo launches autumn menu

    Starbucks Reserve Roastery Tokyo has introduced a new autumn menu featuring seasonal ingredients like pumpkin, pear, and grape.

  3. 9 days ago

    [CULTURE] 3 sources
    Starbucks and Target launch autumn seasonal products early

    Retailers like Starbucks and Target are launching autumn-themed products and pumpkin spice menus as early as August, despite summer temperatures and the meteorological start of fall in late September.

  4. 10 days ago

    [BUSINESS] 4 sources
    McDonald’s replaces Pumpkin Spice Latte with Caramel Apple Pie

    McDonald’s is replacing its long-standing seasonal Pumpkin Spice Latte with a new Caramel Apple Pie beverage for the 2026 autumn season in the United States.

  5. 12 days ago

    [BUSINESS] 5 sources
    Nespresso launches 2026 autumn coffee collection

    Nespresso has released its 2026 autumn coffee collection, featuring Pumpkin Spice Cake, Maple Pecan, and a new Cinnamon Apple Crisp flavor.

  6. 17 days ago

    [BUSINESS] 10 sources
    Starbucks and coffee retailers launch seasonal autumn menus

    Coffee retailers are launching autumn menus, headlined by the return of Starbucks' Pumpkin Spice Latte alongside rising competition from apple-flavored seasonal drinks.

  7. 22 days ago

    [BUSINESS] 3 sources
    McDonald's Caramel Apple Pie coffee receives negative social media reviews

    McDonald's new seasonal Caramel Apple Pie beverages, specifically the iced coffee, are facing heavy criticism from customers online who have described the flavor as tasting like “drinking a candle.”

  8. 25 days ago

    [CULTURE] 16 sources
    Starbucks and McDonald's launch seasonal autumn menus

    Starbucks Mexico names a new Barista Champion and launches Pumpkin Spice 2026, while McDonald's introduces apple pie-flavored coffee for the autumn season.

Sources

bkreader.com · devbhoomimedia.com · eldiariony.com · elektro.at · elle.cz · emprefinanzas.com.mx · excelsior.com.mx · feminity.zoznam.sk · foodbeast.com · foodblogalliance.com · foothilldragonpress.org · frugalmomguide.com · hellomagazine.com · hexham-courant.co.uk · impactoinformativo.com.ar · independent.co.uk · instyle.mx · iowastatedaily.com · kaffeeverband.at · kaszaper.hu · kesq.com · keyt.com · kobe-journal.com · krdo.com · kvia.com · limite42.com · localnews8.com · mag.sapo.pt · medianet.at · merca20.com · milehighonthecheap.com · moda.cz · myfoxatlanta.com · prozeny.cz · reporteplatense.com.ar · svetevity.sk · t3.com · tastingtable.com · techstart.ro · thetakeout.com · tvguru.cz · vogue.mx · wanda.pluska.sk · yovenice.com · zeny.cz · zwierciadlo.pl

This summary has been updated 7 times: see revision history