Starbucks announces 2026 Halloween and holiday collections

Starbucks is launching extensive seasonal collections for the 2026 Halloween and holiday periods. In Japan, the Halloween campaign, themed ‘Halloween purple cat in mystery forest’, begins on 9 October 2026. The menu features a Blackberry Yoghurt Frappuccino with chocolate cat ears and a spooky matcha treat. Merchandise includes black and white cat-themed items, such as color-changing cups and glow-in-the-dark bottles.

For the broader holiday season, Starbucks is releasing various collectibles, including a miniature holiday village inspired by the Pike Place store in Seattle, glass Christmas tree cups, and Bearista items. A collaboration with Disney includes a ‘The Nightmare Before Christmas’ tumbler featuring Jack Skellington, scheduled for release on 9 October via the Disney Store. Other seasonal items include Mickey and Minnie Mouse themed Pumpkin Spice Latte tumblers.