Starbucks Japan launches Halloween Blackberry Yogurt Frappuccino

Starbucks Coffee Japan has released its seasonal Halloween beverage, the Blackberry Yogurt Frappuccino, featuring a theme inspired by a ‘mysterious purple cat’ in a forest.

The drink consists of a milk base with blueberry yogurt at the bottom and blackberry chocolate sauce on the sides. A notable feature of this release is the inclusion of edible chocolate cat ears as a topping. Customers can choose between two varieties: a black ear version made with bitter chocolate and a white ear version made with milky white chocolate.

The beverage is available in Tall size only, with prices set at 730 yen for in-store consumption and 717 yen for takeout. The launch is part of a broader Halloween campaign that includes themed food items and interactive elements, such as searching for a ‘phantom purple cat’ within stores and on social media.