Starbucks Korea launches ‘My Star Coffee’ donation campaign

Starbucks Korea has launched the ‘My Star Coffee’ campaign, a customer-participation matching grant initiative. Through this program, the company aims to donate up to 1 million cups of coffee to underserved members of the community.

Under the campaign, which takes place every Monday, customers who purchase specific brewed coffee items will trigger an automatic matching donation, where the company provides an equal number of coffees to be distributed to those in need. The initiative also utilizes the ‘S:Buckcha’ mobile trailer to deliver coffee and food to welfare facilities, disaster sites, and local farms. To mark the launch, Starbucks is offering free size upgrades on eligible brewed coffees every Monday from October 28 through November 2.